Found these adverts/postcards for some of the textile mills in Mumbai and Ahmedabad. Mills like Phoenix and Jubilee which exist in different avatars now... Obviously, we loved firang models even then! Some of the clothes are fittingly gujju. I bought these from a kabadi wala in junagadh...
gujju romance zindabad!
the over-the-shoulder smile of a gujju sari pehni hui mem? is she thinking fondly of theplas?
this one could be a pose from a mary cassatt painting!
sometimes, beauty is a beast!
chandani raat hogi, taaron ki baraat hogi!
the guy was going for rakish but has obviously reached evil. well, the girl's kinda saucy too.
raja-ravi-varma wannabe meets bryllcreamed sophisticate...
this one to is actually dressed a lot like my grand mom in her youth... i love the scholar-beauty look - glasses and the fancy lace-collared blouse and tiny clutch!
Amit (for a change)