Tuesday, December 15, 2009

Art of the Mills

Found these adverts/postcards for some of the textile mills in Mumbai and Ahmedabad. Mills like Phoenix and Jubilee which exist in different avatars now... Obviously, we loved firang models even then! Some of the clothes are fittingly gujju. I bought these from a kabadi wala in junagadh...



gujju romance zindabad!



the over-the-shoulder smile of a gujju sari pehni hui mem? is she thinking fondly of theplas?



this one could be a pose from a mary cassatt painting!



sometimes, beauty is a beast!



chandani raat hogi, taaron ki baraat hogi!



the guy was going for rakish but has obviously reached evil. well, the girl's kinda saucy too.



raja-ravi-varma wannabe meets bryllcreamed sophisticate...



this one to is actually dressed a lot like my grand mom in her youth... i love the scholar-beauty look - glasses and the fancy lace-collared blouse and tiny clutch!

Amit (for a change)

12 comments:

hansa said...

well captioned captain

Space Bar said...

gorgeous!

Anonymous said...

Oh I love them!!!!Beautifully captured!!!

Daxa said...

Oh they are lovely!Beautifully captured!

Anonymous said...

top..chokus

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

Banno said...

Ooh! I love lace collars. Amit, you are always unearthing such treasures.

Saee Koranne-Khandekar said...

Your captions are brilliant! Although I think the women look more Parsi than Gujju.

dipali said...

Lovely!

Anita and Amit Vachharajani said...

you are right, saee. they look well-fed - most likely to be rich parsees of the time :)

Journomuse said...

Wow, what lovely vintage posters...Enjoyed it thoroughly...Dont know if it was Gujju fashion, but I know a couple of Parsi friends who have grandmothers and grandaunts who still dress like this..right down to the curls in the hair...:)

Deepa Krishnan said...

Absolutely awesome